P and E share one stem: the wall of the P’s bowl is the spine of the E. The E folds out of the P, three arms deploying like contacts, and the pair locks into a single engineered mark. PEERLESS in red, ELECTRONICS in ink, WITHOUT EQUAL in teal.
01B
The Fold-Out · Static
Two lockups. Equal: PEERLESS and ELECTRONICS carry the same weight. Hero: PEERLESS leads, ELECTRONICS spaced beneath in teal, tagline optional.
Equal · primary
Hero with tagline · reversed
Hero · primary
One color
02
P≠ · Without Equal
The teal equals sign is struck through in red, then the P grows out of it: the bars become its prongs. ELECTRONICS spaced wide beneath in teal, the tagline typing itself in.
02B
Type Options for ELECTRONICS
Same lockup, four typefaces: thin, letterspaced, built to sit quiet under the mark.
ARCHIVO THIN
MONTSERRAT
INTER
RALEWAY
04
The Wordmark Reveal
Every E is now three lines, spine removed. In math ≡ means identical: that is PEER. The last E refuses to match. Its middle line pivots up into a red slash while the outer two close into bright teal bars: ≠. ELECTRONICS, in teal, is set to the wordmark’s exact width.
04B
The Wordmark Reveal · Static
The end frame as a logo: PEERL≠SS with ELECTRONICS spaced beneath in teal, with and without the tagline.
Primary · on ink
Primary · on paper
With tagline · on ink
With tagline · on paper
05
The Pin E
Kept from the stylized family and redrawn as clean vector in the brighter teal. Three arms, three connector pins: the letter plugs in. PEERLESS leads, ELECTRONICS spaced in teal.
Stacked · on graphite
Stacked · on paper
Horizontal with tagline · on graphite
Horizontal · on paper
PEERLESS
ELECTRONICS
WITHOUT EQUAL
Marks shown are concepts for discussion · final art delivered as vector on approval
